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Herry Becker

This is the best book I have read on event management. As a businessman, this helps me to organize my own events instead of depending on the event planners for every little thing. The book, which covers all the basics, is concise and yet comprehensive as it covers every aspect of organizing an event. It is very easy to understand and follow, with a well thought out format. This highly practical handbook brings easy to understand education and achievable plans to anyone who needs to organize events. It explains in a wonderful explanatory manner how every business event can move towards our common goal – sustainable business impact! Authoritative, meticulous, and informed; the book is possibly one of the most important ones written on event management of late and a must have for entrepreneurs, business executives, and professional event managers alike. Author’s vast experience in the field is evidenced on every page. I would regard this script as the best I have read on this topic to date and recommend it to organisers, entrepreneurs, academics, and homemakers alike.